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Psyops
Initially, what we were broadcasting was the "surrender or we'll kill you" messages. Usually speeches from the UN or Bush, images of Iraqi troops being taken care of during the First Gulf War.
Later on, the message was the "winning the hearts and minds". US troops helping the people, building hospitals, schools, etc.
Now, it's "trust your own Iraqi security forces", pride in their own troops/military and their accomplishments, turning in terrorists.
There really didn't seem to be much Islam involved in the broadcasts at all.
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