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I'm no IP attorney, but I've run into my share of blatant and grey area IP fraud on behalf of a well known American brand.
Even IF SFA didn't trademark SFA and/or associated SFAS, there is still "prior art".
Any attornies in SFAS that could send them a couple targeted letters?
Just because there may be no trademark doesn't mean there aren't IP rights.
IIRC, if you don't defend what's yours in a case like this then it's public domain.
Take everything I write with a kilo of salt. I have just enough experience to be dangerous to myself and everyone within the blast radius.
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