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Why do they care about false advertising? Do you really think people will change brands of beer because Miller lied about how many calories are in the can?
Market forces? You mean in this case advertising? Drinking light beer won't make you fat? I remember Light Beer coming out, what I don't remember is a consumer hue and cry for less filling. In fact, if I remember correctly, the original target audience was women.
If you buy the idea of diet beer (or soft drinks) or healthier cigarettes, I got this bridge...
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Somewhere a True Believer is training to kill you. He is training with minimal food or water, in austere conditions, training day and night. The only thing clean on him is his weapon and he made his web gear. He doesn't worry about what workout to do - his ruck weighs what it weighs, his runs end when the enemy stops chasing him. This True Believer is not concerned about 'how hard it is;' he knows either he wins or dies. He doesn't go home at 17:00, he is home.
He knows only The Cause.
Still want to quit?
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