I thought I would throw this in here. I guess you call this a blog about SNA. Has a lot of different links on Social Network Analysis and marketing.
http://www.scoop.it/t/influence-et-contagion
Got to put your out of the box thinking hat on. I know so many are use to your door kicking helmets of late. Article cover ways of looking at use of SNA, now think about the same in UW, IW, and AW and conducting analysis. You RFI/RFS for your IPB/IPOE analysis.