Not much new here, but it can be interesting to read the enemy's playbook...so much focus on making emotional arguments.
PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING
PREPARED BY:
FRANK O’BRIEN | OMP
JOHN NEFFINGER AND MATTHEW KOHUT | KNP COMMUNICATIONS AL QUINLAN | GREENBERG QUINLAN ROSNER RESEARCH
There is a 'gun control playbook' versus Washington gun owners
Examiner.com
August 1, 2013
The firearms community has long quipped about gun control strategies from a “playbook,” but yesterday a major gun rights group discovered that advice from a genuine guide to waging a politically-savvy gun control campaign – produced in part by Washington, D.C.consultants who did research for a Washington State gun control group – is part of that group’s political effort.
The 70-plus page guide, produced last year and posted on-line as a pdf by Temple Beth El though a link no longer appears on the TBE website, is titled “Preventing Gun Violence Through Effective Messaging.” It offers tips on everything from using effective rhetoric to dividing National Rifle Association members from NRA leadership. One of the people who prepared the guide was Al Quinlan, a principle of the Washington, D.C.-based firm of Greenberg Quinlan Rosner (GQR), which also has offices in London and Buenos Aires.
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http://www.examiner.com/article/ther...ton-gun-owners
Link to document below:
PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING
PREPARED BY:
FRANK O’BRIEN | OMP
JOHN NEFFINGER AND MATTHEW KOHUT | KNP COMMUNICATIONS AL QUINLAN | GREENBERG QUINLAN ROSNER RESEARCH
http://86262a2d5a8678610839-0d14e49e...de%20PDF-1.pdf