Yep, I'm a nerdy type interested in fitness...
Hmm, smells like spam and not the stuff in a can.
Isn't WoW a 64bit Windows Version?
Sounds like said persons are taking a step in the right direction, but if their attitude about life (and how short it can be) doesn't change, no nifty marketing
will fix a fundamental flaw. The flaw isn't about fitness either, its about self worth and instant gratification with little social interaction = shack of ....

(or potato's for you pc types). Not useful to themselves nor anyone else.