|
Continued
PowerPoint’s proper use
PowerPoint is not entirely negative. It can be useful in situations it was designed to support — primarily, information briefs rather than decision briefs. For instance, it is an excellent vehicle for instructors. It provides a simple, effective way to share high-impact photos, charts, graphs, film clips and humor that illustrate a lecturer’s points. Here, the bullet can function as designed by providing a brief, simple outline of the speaker’s material that facilitates note-taking and even (one hopes) student retention. Yet even in a classroom setting, it is not appropriate for developing a deep understanding of most subjects. For that, additional reading is required. There is a reason students cannot submit a thesis in PowerPoint format.
PowerPoint also can be appropriate for operational decisions that need to be implemented immediately. In this format, it can inform and stimulate discussion on a subject that should be fairly well understood by most of the participants in an ongoing operation. In a crisis where that background knowledge may not exist, PowerPoint can be used to provide basic background information to a larger group fairly quickly. While not ideal, it is a useful tool when confronted with time pressure.
Unfortunately, by using PowerPoint inappropriately, we have created a thought process centered on bullets and complex charts. This has a number of impacts. First, it reduces clarity since a bullet is essentially an outline for a sentence and a series of bullets outline a paragraph. They fail to provide the details essential to understanding the ideas being expressed. While this helps immensely with compromise, since the readers can create their own narrative paragraphs from the bullets, it creates problems when people discover what they agreed to is not what they thought they had agreed to. Worse, it creates a belief that complex issues can, and should, be reduced to bullets. It has reached the point where some decision-makers actually refuse to read a two-page briefing paper and instead insist PowerPoint be used.
Further, it is an accepted reality that PowerPoint presentations — particularly important ones — inevitably are disseminated to a much wider audience than those attending the brief. We have created huge staffs and they are all hungry for information. This means most of the people who actually see the brief get an incomplete picture of the ideas presented. Some briefers attempt to overcome this by writing whole paragraphs in the briefing notes portion of the slide. Clearly, a paper is a better format than PowerPoint. If the concept requires whole paragraphs — and many do — then they should be put in an appropriate paper and provided ahead of time.
And while the PowerPoint culture leads to wide dissemination of briefs, it has resulted in the reliance on PowerPoint as a record of the decisions made. We used to keep written records of the decisions made at meetings and officials had to initial them and indicate whether they approved or disapproved. Further, they often made notes in the margins to clarify their position. Future historians are going to hate the PowerPoint era; it will be impossible to follow the logic chain of decisions or determine where various people stood on the issues. Of course, that’s only fair since we often don’t know ourselves.
One excuse given for using PowerPoint is that senior leaders don’t have time to be pre-briefed on all the decisions they make. If that is the case, they are involved in too many decisions. When the default position is that you are too busy to prepare properly to make a decision, it means you are making bad decisions.
PowerPoint can be highly effective if used purely to convey information — as in a classroom or general background brief. It is particularly good if strong pictures or charts accompany the discussion of the material. But it is poorly suited to be an effective decision aid. Unfortunately, the Pentagon has virtually made a cult of the PowerPoint presentation.
|