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NousDefionsDoc · 04-13-2004, 14:30

Solutions
1. Be right. If you're going to say WMD, produce WMD. If there's a doubt, don't bring it up. Let it be a bonus. If you're going to spend billions to set up the DHS, show results (feedback) on a regular basis. Justify the cost, let people know the good things.

2. Act, don't react.

3. Stay on message. I think the Bush team does a fairly good job of this actually. They need to reinforce this amongst the minions.

4. Tailor the talk to the audience. The 9/11 commission is not about the commissioners, its about the people watching on C-Span. The Alert system is another good bad example. They didn't test it with a smaller audience or anything to see if it would convey the message. I would have rolled it out to McDonald's register employees. If they can get it, anybody can.

5. Don't assume the audience knows what you know, cares about what you care about, etc. I would like to do a survey of those responsible to getting the message out to the Iraqis and others in the region in Arabic to see how many dfferent answers I would get to "What is the message?" LOL

6. Give them as much information as you can without compromising classified. And explain as much as you can about why you can't give what you can't give.

7. Don't worry so much about offending people. The attitude has changed since 9/11 IMO, PC is less important now days.

8. Mix up styles according to the situation. People get board with the same style. Example - Rumsfield way of dealing with reporters was a breath of fresh air when he first started - now its lost its charm I think. Have to keep the interest up. He's does a great job overall of dealing with them though I think. They did a walk through of his office on Fox the other day. he explained about the piece of the 9/11 plane etc. Showed a very human side. Good stuff.

Basically, it is the speaker's (presenter's) responsibility to ensure the audience gets the message and comes on board - not the listener's. Many people forget that, then wonder why they don't get the results they want.

Just my 2 pesos.

04-13-2004, 14:30	#97
NousDefionsDoc Quiet Professional Join Date: Jan 2004 Location: LA Posts: 1,653	Solutions 1. Be right. If you're going to say WMD, produce WMD. If there's a doubt, don't bring it up. Let it be a bonus. If you're going to spend billions to set up the DHS, show results (feedback) on a regular basis. Justify the cost, let people know the good things. 2. Act, don't react. 3. Stay on message. I think the Bush team does a fairly good job of this actually. They need to reinforce this amongst the minions. 4. Tailor the talk to the audience. The 9/11 commission is not about the commissioners, its about the people watching on C-Span. The Alert system is another good bad example. They didn't test it with a smaller audience or anything to see if it would convey the message. I would have rolled it out to McDonald's register employees. If they can get it, anybody can. 5. Don't assume the audience knows what you know, cares about what you care about, etc. I would like to do a survey of those responsible to getting the message out to the Iraqis and others in the region in Arabic to see how many dfferent answers I would get to "What is the message?" LOL 6. Give them as much information as you can without compromising classified. And explain as much as you can about why you can't give what you can't give. 7. Don't worry so much about offending people. The attitude has changed since 9/11 IMO, PC is less important now days. 8. Mix up styles according to the situation. People get board with the same style. Example - Rumsfield way of dealing with reporters was a breath of fresh air when he first started - now its lost its charm I think. Have to keep the interest up. He's does a great job overall of dealing with them though I think. They did a walk through of his office on Fox the other day. he explained about the piece of the 9/11 plane etc. Showed a very human side. Good stuff. Basically, it is the speaker's (presenter's) responsibility to ensure the audience gets the message and comes on board - not the listener's. Many people forget that, then wonder why they don't get the results they want. Just my 2 pesos. __________________ Somewhere a True Believer is training to kill you. He is training with minimal food or water, in austere conditions, training day and night. The only thing clean on him is his weapon and he made his web gear. He doesn't worry about what workout to do - his ruck weighs what it weighs, his runs end when the enemy stops chasing him. This True Believer is not concerned about 'how hard it is;' he knows either he wins or dies. He doesn't go home at 17:00, he is home. He knows only The Cause. Still want to quit?
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